MELLON FOUNDATION
BRAND & IDENTITY
PENTAGRAM: TEAM OPARA
Eddie Opara and team have developed a new visual identity framework for the Mellon Foundation, the largest funder of the arts and humanities in the US. Built around a flexible and dynamic logomark and color palette, the platform reflects a major strategic evolution that prioritizes social justice in all of the Foundation’s grantmaking.
Eddie Opara
Yuri Suzuki
Ken Deegan
Pedro Mendes
Mary Kate Henry
Issabella Hindley-Cupper
Ruben Gijselhart
Lili Phillips
Dana Reginiano
Thomas Campbell
Gabriel Vergara II
Maxwell Sterling
Tiffany Hultgren
![](https://freight.cargo.site/t/original/i/d9acb2ced9be3908ac842d775dbe0bc27da98c045390cf30053eac7e84d647f6/Mellon-Pentagram_Case-Study-01.jpg)
![](https://freight.cargo.site/t/original/i/f2e5998a88ad9c5feae21a74187ff526dc522131382d6cc3a6470d506d53f5df/Mellon-Pentagram_Case-Study-02.jpg)
![](https://freight.cargo.site/t/original/i/12c69cf5cc6d0b09225c449a2e7ab639735e22eb019c9fa0467ac448984e6a4c/multiple-covers.jpg)
![](https://freight.cargo.site/t/original/i/f6edb07fb73ddc5433a5988516eec8d2ea14bb00249c0523111f42de1c44df4f/Angle-45---Cover-Closed1-close.jpg)
![](https://freight.cargo.site/t/original/i/d60a438e0ecf58a0aabacaa2e79e48e74febdf28fa7b28a6bbb048c2a7dee999/1.jpg)
![](https://freight.cargo.site/t/original/i/bd49e6765a7ef894239c22e086342f03e67436f4e03cd5b43f965c4988c02f43/2.jpg)
![](https://freight.cargo.site/t/original/i/d2ecb35755d07b5ac0e311da59e8f311a43b7a5e6014874c46cef5bb99a560b3/6.jpg)
![](https://freight.cargo.site/t/original/i/457ca817491ae28e4616a1ab10e15a4fc58444a65645f5f6ea021ef984a9836c/Angle-45---Inside-2-close-up-1.jpg)
![](https://freight.cargo.site/t/original/i/aac817fc5315a2e11185a19278dc28a3e6b883aa19391a167bba64b2571a2511/Angle-45---Inside-12_close2.jpg)
![](https://freight.cargo.site/t/original/i/8903ac95a47e3273a76c7e0691b4c1f6d7a6a57f6ef082d7953d5ac600e6b0b7/Mellon_clipping_M-02.jpg)
![](https://freight.cargo.site/t/original/i/726415537bf4305877889872904c8a0644c5b8f3c9fc6021424e6f3ffda385e8/Mellon_clipping_M-01.jpg)